21 Best At-Home Hair Color Brands and Kits of 2022 for a New, Fresh Look Editor Reviews

best hair dye brand

The dye is infused with the brand's Moisture Seal Technology to lock in moisture and prevent fading. While the coronavirus pandemic has kept salons closed and would-be clients committing to #stayhome, maintaining dyed hair has become an at-home activity. While there’s much you can do to preserve your color, to start, the latest crop of DIY dye kits will help conquer gray streaks, dark roots and brassy blonde hues. For expert advice, the best first move is to schedule a virtual appointment with your colorist, but there are also some immediate answers for those who need to take matters into their own hands. "If you have to do something, keep it really simple," says New York City-based colorist Rachel Bodt, who's the pro behind the brilliant strands of Marisa Tomei and Georgia May Jagger, among others. Whether you're a DIY newbie or want to give your color a boost without necessarily changing it much, a semi-permanent formula is the way to go.

best hair dye brand

Best At-Home Hair Color Products, According to Testers and Reviews

For with pre-lightened hair those looking for a botanical-based boxed color free of harsh substances like ammonia, sulfates, and parabens, Biolage is a great choice. “The ingredient causes an immune response leading to skin inflammation and irritation,” he said. “If you develop the allergy, you will have a reaction every time you use the product.” If you have a known sensitivity to PPD or you find that it irritates your skin, Zeichner recommends using a henna-based dye. Finally, it’s also worth mentioning hair bleach, even though it’s technically not a dye. Bleach helps to color the hair by lifting the cuticle and oxidizing the melanin in the hair. It basically strips the color from the hair, leaving it lighter than it was before.

What can I dye my hair with naturally?

It comes with three different parts that you mix together, including a bleach powder, but the final mixture is an easy-to-spread cream. If you’re looking for a vivid, dramatic color in a permanent formula that won’t overly damage your hair, this is one of our favorites. Despite containing ammonia, this cream dye formula is surprisingly gentle, thanks to its creamy texture and added nourishing oils. If you find it difficult to get even coverage with cream dyes, you may like trying this alternative delivery system. This box hair dye has the texture of thick, rich foam, so spreading it through the hair is incredibly easy. It doesn’t drip or make a mess, so it’s one of the more user-friendly options on this list.

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How we selected products

If either of those aren't up your alley, consider using a semi-permanent dye. "It requires no peroxide, and it's just a stain that can go into the root," Rehkopf says. Coloring gray hair might seem like more of a hassle, but it's definitely possible. While it is a longer process, Rehkopf says you can use coffee grounds to dye your grays. If you don't love how hard your locks may feel after a dye job, grab this box from Naturtint. It's designed to simultaneously color and smoothen hair, since it's infused with oleic acid (derived from olives) and meadowfoam seed oil.

best hair dye brand

How can I dye my hair without chemicals?

If you have pre-lightened or naturally blonde hair, you can play around with semi-permanent color in statement hues like teal, dusty purple, or Gen-Z green. Redken has been around for decades and for good reason—the brand creates gorgeous toning colors, especially on blondes. Rez and Walker both use Redken Shades EQ for in-salon toning, glossing, color-correcting, and blending white or blonde hair. "I have used almost every brand of semi/demi gloss out there, and nothing compares," says Walker. "They make blondes glisten." Just a heads up, this line isn't DIY-friendly—if you want to try it out, ask your colorist. While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist.

Tints of Nature Permanent Hair Dye

If you’re looking for at-home hair color that goes beyond your basic blond to brunette shade range—like, way beyond—Manic Panic is the name to remember. These bold hues range from ultra-violet to fluorescent pink to neon green and everything in between. These dyes are super easy to apply (no mixing or peroxide required) and are free from the usual chemical suspects, including PPD, parabens, ammonia, resorcinol, and gluten. If you’re looking for an all-over, more permanent hair color that’s also affordable, reach for Clairol’s Natural Instincts collection.

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"It's kind of hard to mess up," she says, but warns against using a dye made of henna. "It sits on the hair shaft and is almost impossible to lift out or change after the fact." Sticking to a regular dye will ensure more flexibility after at-home treatment. Ammonia is an effective hair color ingredient—in both at-home and in-salon color treatments. It elevates the pH in your hair so the cuticles open on each strand, allowing color to be deposited inside.

Because this bed frame is made with reclaimed wood for a rustic look, there will be blemishes and inconsistencies between pieces, and your bed frame will look slightly different than what's shown online. To ensure your mattress stays in place without sliding off, the bed frame uses a MicroHook system with Velcro-like strips that secure your mattress in place while the bed changes positions. Thanks to Thuma's thoughtful bed frame design, you don't have to worry about tricky assembly. The bed frame can be built without any tools and requires just two bolts to be twisted into place. She also suggests using Hairprint, which can be done at home or at the salon with three to four rounds of application.

From a protective barrier to reduce stains on the skin to a mask to leave your hair shiny and healthy,” Parra stated. Infused with keratin, the formula works to repair weakened strands and prevent breakage. For anyone who lives alone, coloring your hair can be tough, to say the least. The rich lather makes coloring your hair at home as easy as shampooing it because it spreads evenly on hard-to-reach areas like the nape of your neck. "It's really hard to match the color for blondes, and with a double process, your hair is more susceptible to breakage." Although it may be tempting to use bleach, Bodt strongly warns against it. "You could end up frying your hair, potentially costing you more money and hassle in the long run." Stick to an apple cider vinegar rinse and follow up with a purple conditioner to cancel out any yellow tones.

Bleaching can be done with a system, like the L’Oreal Feria Multi-Faceted Blondes, or with bleach and developer purchased separately. It’s important that you understand the different kinds of hair dyes and how each one of them works. With that out of the way, it’ll be easier to explain how to find the right one for you. Manic Panic is one of the original fashion hair color brands from back in the days when colorful hair was only for punks and self-proclaimed freaks. Nowadays, the brand still has the same punk aesthetic, but the colors themselves have been developed beautifully. With a colorist's stamp of approval, this all-inclusive kit is a higher-end DIY option for those who want to try their hand at at-home hair color.

They'll be able to help you find the perfect shade and formula for your hair goals. And, of course, it doesn’t hurt to watch some DIY hair color videos on TikTok or Youtube too. At-home hair dyes tend to be less powerful than their pro counterparts, which isn't necessarily a bad thing.

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